To embed the refreshing lemon and lime flavor of Sprite into the minds of thirsty Americans, it was decided to create work that operated on the hyper-conscious level of the brain; A unique method that became known as the Sublymonal Project.
Each of the commercials aired in random order. The only thing they had in common was the one main character and the words ‘Submit to the Sublymonal Project at sublyomonal.com’.
At sublymonal.com people were encouraged to create their own Sublymonal movie by stitching together the TV spots along with bonus easter-egg content found throughout the internet. With hundreds of different ways to mash things up, the movie with the most votes could win a complete Sony Media System.
This is the winning film from the Sublymonal Project.
CANNES FINALIST - Integrated Campaign
ONE SHOW FINALIST - Integrated Campaign
CLIO FINALIST - Integrated Campaign