I had the pleasure of working closely with Guy during my time as CEO of Saatchi & Saatchi Australia, where he was my creative partner helping lead the agency.
Three things spring to mind when I think of Rookie.
Firstly, he’s one of life’s genuine good buggers. Everybody in the agency loved working with him – as did clients at every level. Personally he was a fantastic partner and really cared about mentoring and inspiring everyone in the agency to be their best. This had a hugely positive effect on the agency culture. ‘Hard on the work, not on the people’ is the mantra he lives by.
Second, Rookie is blessed with a rare balance of creative brilliance and astute strategic smarts. While he’s passionate about delivering great creative work – it’s never at the expense of helping solve a client’s business challenge first.
Last but not least, he is a phenomenal force for good. Sometimes to a fault, where he often selflessly gives a lot to people and causes he truly cares about – without expecting much in return.
All the while, he enjoys a lot fun along the way.
That’s Rookie to a tee!
Guy is a rare type of creative leader. One who questions why and how things are done.
Bringing not only the full force of his talent to everything he does but also who he is and the principles he stands for.
He doesn’t just create great work, he creates an inspiring culture for that to happen in.
What a legend.
An inspiration and a joy to work with.
A great source of PASSION, DEDICATION & CREATIVITY.
Our experience of working with Guy and his team was fantastic, enjoyable and has had an extremely positive impact on our business.
I would not hesitate to recommend Guy to anyone looking for authentic creativity, dedication to and a passion for excellence.
It was a pleasure to work with Guy over the past ten years on three award winning fundraising campaigns for Vinnies.
Guy’s creativity and strategic foresight not only saw important fundraising dollars increase but the campaigns were a key driver in repositioning the Vinnies brand with a younger supporter and provided the opportunity to engage with new fresh digital platforms.
I wouldn't hesitate to recommend Guy and hope we can work together again in the future.